Farsali, a digitally marketed skincare brand, is launching its newest skincare, the Farsali Skintune Blur Perfecting Primer Serum, online tomorrow.

In line with the popularity of blurring skincare and makeup products in the market, the Skintune Blur Perfecting Primer Serum is a hybrid primer-serum that softly blurs the skin so that you look like you have perfect skin.

Created by Sal Ali in 2014, Farsali is made up of Sal’s name and his wife’s, Farah Dhukar – a Canadian YouTube beauty guru with over 1.8 million subscribers.

With a tagline of “Beauty with Benefits” Farsali is desribed as the first makeup-enhancing skincare brand made for all skin types – where makeup and skincare meet and fall in love.

What does the Skintune Blur Perfecting Primer Serum do? This skincare reduces the appearance of pores and imperfections, and leaves a brightened blurred effect.

What makes this product different is its lightweight formula, which keeps the skin hydrated and softly blurred at the same time, and it can be used with or without makeup.

The Skintune Blur Perfecting Primer Serum is a multi-functional primer-serum that is hydrating and leaves a soft powder-like finish. The product is vegan, cruelty-free and free of synthetic fragrances and comes in a dropper bottle for you to easily dispense its milky white serum.

It is used as the last step to your skincare routine or as a primer before makeup or mixed with your foundation to get that silky soft finish. Sal Ali calls it the “love goggles” because it mimics the way you look at someone you love!

Infused with Farsali’s skincare DNA, Skintune Blur Perfecting Primer Serum contains vitamin C, which helps brighten and even out skin tone, with regular use, as well as mushroom-derived extract to soothe and condition the skin.