Local lifestyle brand, Duck Scarves launched a limited edition collection in conjunction with the recent National Day celebration.
Named Merdeka Duck, the new line of scarves aims to embody the true Malaysian spirit. And with the nation still in Merdeka celebratory mood, there could not have been a better time to kindle patriotism.
The inspiration behind this significant collection is derived from a kain batik, which D (the brand’s fictional voice and character) kept after the passing of her grandmother.
According to D, a traditional batik sarong is one of the timeless and cultural pieces that remains close to the hearts of most Malaysians.
“When Tok Ma passed away, I chose to keep one of her favourite clothing item – a kain batik. I did not realise then, the profundity of that simple piece of material. I have since been able to appreciate its beauty and ability to bring Malaysians together – the young and old.”
Speaking at the launch of the Merdeka Duck collection, founder of The Duck Group, Vivy Yusof said, “I was close to both my late grandmothers as well and I also kept their old kain batiks for memory. D’s story really connected with me too.”
“Indeed, a batik sarong, can connect generations and unite people. More than ever, this year’s Merdeka has great meaning to our nation and this scarf intends to show unity in diversity among us Malaysians,” she continued
The scarves are available in five captivating shades and names, Langit, Rimba, Bunga, Senja and Bumi. They also have a unique design that features the Malaysian map in which the elements of the batik are inserted. To make it more endearing, a trail of ducks that can be seen meandering around the scarf.
As the release of the collection was quite noteworthy, Duck Scarves pulled out an equally significant launch at the National Museum in Kuala Lumpur. The dress code was of course, anything batik which everyone wore proudly, from little kids to the elderly women and men.
This was however not the only factor that brought an undeniable connection among guests. The event also had traditional games and plenty of Malaysian food.
Each scarf retails at RM300 at the Duck Store in Suria KLCC and Pavilion Kuala Lumpur. It is also available in all FashionValet boutiques as well as online on FashionValet.com.