Did you know that it is not only chemists who create shampoos? Function Of Beauty, an American haircare company went a step further to help you personalise your haircare.

It has a founding team of world-class MIT engineers and data scientists who spent years building the brand’s own algorithm and machines. These machines pull from hundreds of ingredients to potentially create billions of completely unique shampoo and conditioner combinations.

Historically, the brand says “beauty companies have told you what you need for your hair. We know that you know your hair better than anyone else does”.

So, all you need to do is answer some basic hair and scalp questions on their website for them to come up with a formulation specifically for your hair and scalp type.

The questions include hair type, hair structure and scalp moisture, and you can even choose if it comes with a fragrance or not.

They cater to all textures of hair, from straight to wavy, to curly and coily! And, the formulas are free of sulfates, parabens, toxins and are cruelty-free.

Its formulation includes a multitude of natural and effective ingredients to ensure that customers of all ethnicities and hair types create a formula that fits their unique hair needs!

Function Of Beauty bottles are made of 100% recyclable, PETE-grade plastic and you can choose the size that your want your shampoo and conditioners to be filled in.

Function of Beauty

The brand caters to all textures of hair, from straight to wavy, to curly and coily, and the formulas are free of sulfates, parabens, toxins and are cruelty-free.

In case your entire family orders from the brand, no worries, they also personalise your bottles by putting your name on your bottles!

The beauty about these formulations is that when your hair and scalp conditions change, there is the possibility of changing the formulations to suit your condition at any time when you place a fresh order.

Also, they welcome you to visit their lab in Soho, New York City with a prior appointment so that you can have your haircare bottles filled by an attending technician.

For now the brand doesn’t deliver to many international locations, but when you go to their website, they’ve thoughtfully added a personalised note acknowledging that you’re from Malaysia and they are looking at adding more locations for international shipping, so keep your fingers crossed and just keep checking!