Ren Clean Skincare has taken the lead in offering a beauty product in a 100% recycled bottle containing reclaimed ocean plastic.

In its effort towards becoming a Zero Waste company, the British beauty brand just announced a groundbreaking initiative for a clean planet.

Building on the brand’s recently announced Clean to Planet initiative, Ren Clean Skincare will be one of the first prestige skincare brand to offer consumers a product in a 100% recycled bottle containing reclaimed ocean plastic.

In time for Earth Month 2018, Ren Clean Skincare partnered with the leading innovator in recycling, TerraCycle, to create a new 100% recycled bottle containing 20% reclaimed ocean plastic.

From late summer 2018, the award- winning Atlantic Kelp and Magnesium Body Wash will feature the new hybrid 100% recycled plastic, 20% of which will be plastic collected by global NGO’s from oceans, beaches, rivers, lakes and the banks of those waterways.

Ren Clean Skincare

The Ren Atlantic Kelp and Magnesium Body Wash comes in a 100% recycled bottle containing reclaimed ocean plastic.

The range was chosen for the pilot ocean plastics program as it’s formulated with bio-actives, sustainably sourced from the ocean. To further reduce environmental impact of the Atlantic Kelp and Magnesium bottles, the current pump, which contains a metal spring, will be replaced with a metal-free pump.

Additional products in the range including hand and body lotions in the new hybrid recycled/ocean plastic packaging will be phased in across Ren Clean Skincare’s full global distribution by early 2019.

“The beauty industry is one of the worst offenders when it comes to over-use of packaging and an alarming percentage of it is non-recyclable. When not designed properly, plastic packaging cannot be recycled and lasts for decades, and even centuries, in landfills causing toxicity to our oceans, rivers, lakes and beaches,” said Arnaud Meysselle, CEO at Ren Clean Skincare.

Meyselle added that “Clean Skincare participates in cleanups to educate on the issue and designs its packs to avoid entry into the environment by following the principles of reduce, reuse and recycle. Finally, we call upon the beauty industry to take all necessary actions to reduce packaging waste.”

“The problem of plastic in our oceans and on our shores is a monumental one and we are happy that Ren Clean Skincare has chosen to partner with TerraCycle to create a bottle from 100% recycled plastic – including reclaimed ocean plastic, that is easily recyclable,” said Tom Szaky, TerraCycle CEO and founder.