South Korean cosmeceutical brand Ischia, offering anti-ageing solutions for those with sensitive skin, has reached Malaysian customers. The skincare products are imported by local company K2 Palm and sold online.
The products, developed by Daewoo Pharm Korea, are inspired by the volcanic island of Ischia in the Gulf of Naples, Italy. The island is famous for its mineral–rich thermal waters, while the Ischia brand is touted to nourish, hydrate and stabilise the skin’s PH balance.
The skincare items are formulated with clinically-tested ingredients and are free of mineral oils, benzophenone and parabens. Ischia Korea director Eunice Ji says the products are suited for those with hypoallergenic skin.
“People with sensitive skin have trouble identifying products suited to their skin type as some products leave their skin dry, red and itchy. Our products are gentle yet effective to rejuvenate and restore skin,” said Ji who was in town for the launch of the brand.
Ischia’s Miracle Marine Collagen anti-ageing range comprises Cleansing Toner, For Face Eye Cream, Concentrated Eye Cream and Magic Gel mask.
For Face Eye Cream is a mild one-step multi-care cream which can be applied to face, neck and eyes.
Cleansing Toner helps remove water-proof make-up. Just remove make-up with a cotton pad without having to wash the face. It is also mild enough to use around the eye area.
Formulated with French and Spanish patented ingredients to assist in reducing wrinkle formation and darkening of eye circles, the Concentrated Eye Cream helps strengthen skin elasticity.
Its star product is Magic Gel Mask, which contains double-layered hyaluronic acid to moisturise skin.
“The mask contains two types of HLA that penetrate into dermis and epidermis. The gel sticks firmly onto skin to allow moisture to penetrate well into skin. Leave for 20 minutes for best results,” said Ji.