An exciting new retail destination has landed in KL. The recently opened Robinsons Kuala Lumpur is home to over 500 brands, 110 of which are exclusive and 65 making their very first Malaysian debut.
Spread across four floors, the 18,600 sqm space in Shoppes At Four Seasons Place features an extensively curated list of products covering all fashion and lifestyle categories.
“It’s about a relevant merchandising mix, as well as real customer experience and excellence in staff service in the store,” states group chief executive officer of Al-Futtaim Retail Asia, Christophe Cann, in an interview.
As it is, the new the store has an impressive and very visible street facade. The luxuriously decorated space is said to put products at centrestage, but without compromising a seamless shopping experience.
Women can rejoice with brands such as T by Alexander Wang, See by Chloe, Kendall & Kylie and Les Merveilleuses Laduree. For the men, it is Blackbarrett, PS by Paul Smith, Figaret, Jigsaw, Champion and Hugo by Hugo Boss that impresses.
Alongside international labels sit the country’s creative designers Nurita Harith, Nala Designs, Fiziwoo and Fern. For kids, check out Emilio Pucci Junior, Fendi Kids, Young Versace and more.
The opening of Robinsons Kuala Lumpur also coincides with the company’s 160th anniversary. As such, it is seen as a truly remarkable occasion in terms of its business evolution.
“We want to show that we are here to stay,” says Cann. “We have a strong foundation in Malaysia and we believe in building a long relationship and partnership with the country.”
He explains: “It’s not about a revolution. It’s about an evolution. But you definitely have to move faster these days. The pace of change in retail is much faster than before.”
The list of brands offered does not end with fashion and accessories. Take your pick of the latest must-have gadgets, for example. Or shop for your home, with a wide range of decorative pieces, fragrances and appliances.
“The whole family. With kids, without kids. Everybody. If you provide new experiences, I believe they will come to you,” says Cann, regarding the target customers.
“Most department stores do their business based on consignment. It’s different for Robinsons. We buy 50% of what you see in this store. So you’ll find brands here that can’t be found anywhere else.”
According to Cann, department stores will always exist – even in the face of online retail’s expansion. He thinks that brick and mortar offer customers something extra.
“You can shop online, but it’s a little boring. Department stores are places to see and be seen. We are all social animals and we need to interact in our day to day activities,” he adds.
Robinsons Kuala Lumpur is seen as more than a place to shop. Customers can grab a quick cup of coffee and snack at one of the F&B outlets found there, or get a new hairdo with the posh salon or barber housed within.
Also available is a style consultant service. Relax in the personal shopper suites as a team of professionals select a carefully curated edit of products, unique to the request.