If you’re thinking of buying a lipstick now pick this one – Elizabeth Arden’s red lipstick. Proceeds will go to the American beauty brand’s March On campaign in support of women globally.
In the 1900s wearing red lipstick wasn’t socially acceptable so when Elizabeth Arden wanted to make a point, they did the unexpected. An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912.
Wearing red lipstick became a symbol of the women’s movement and has remained an icon of female power to this day.
As the women’s movement remains in force over 100 years later, the brand continues its fearless female founder’s legacy of advocating for women and honouring their ability to be forces of change in the world with the introduction of the March On campaign.
The program, in partnership with the brand’s storyteller-in-chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate US$1mil (RM3.8mil) to UN Women in support of their work to advance women’s issues worldwide.
With 100% of the proceeds donated to UN Women, the brand’s limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honours this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, senior VP, Global Marketing, Elizabeth Arden.
“Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” Witherspoon says.
“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC head of Strategic Private Sector Partnerships, UN Women.
“The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”