As the son of Omega’s longest-serving brand ambassador Cindy Crawford, Presley Gerber has grown up with a close and personal view of watches. It’s no wonder that he’s such an ardent fan.
Both Presley, 18, and his sister, Kaia, 16, are currently the young faces of the luxury watch brand themselves. Even their father, Rande, has been spotted at Omega events – making it a true family affair for the Gerbers.
Now, as he makes his own way in the world of fashion and photography, Presley is proudly putting his name, and his face, to Omega’s products. His latest endorsement is the Railmaster, a watch first released in 1957.
The Railmaster is making a triumphant return after 60 years. This new model follows the same simple and elegant design traits of the original – but with updated touches of style and the advance mechanical movement.
To bring Presley and the watch together, Omega headed to Malibu Beach in California for an exclusive photoshoot inside a “black box” with Peter Lindbergh. The legendary photographer has worked with Crawford many times, and proved to be the perfect choice behind the camera yet again.
Here, Presley opens up about being part of Omega’s new Railmaster campaign and his passion for timepieces, as well as how his famous parents inspire him.
What’s the best fashion or career advice you’ve had from your mom?
From my mom, best career advice? Don’t do it unless you want to, because if you do it and don’t want to, it’s going to turn out not very good.
Where does your style inspiration come from? Do young men tend to look at upcoming trends, or do they also look to the past, such as classic films and musicians?
You know, my inspiration is kind of always from my dad, so I can’t really say from the broad perspective of all young men. But sure, look up to old musicians or anyone you have a passion for – follow their style.
You’ve not only been a model, but also a photographer. Which do you prefer? And how does social media help you express your creativity?
I can’t actually say I prefer either, I think it totally depends. I feel that both are equally as fun for me. They both have so much opportunity and you can kind of explore your mind with everything. So both are great and I can’t choose one. As far as social media helps, yeah, you can throw anything you take – or that picture of you – and put it on.
How does a watch help you express your personal style? Do you think a watch is still relevant for young men?
I absolutely think a watch is still relevant for young men. I think, for guys at least. I don’t wear a lot of jewellery, but a watch, I typically will have one. Not just to tell the time obviously, I have a passion for them. I definitely think the young crowd is catching back on to the trend.
What are three items that every young guy should have in his wardrobe?
A T-shirt, some pants and a pair of shoes. At least for me, I just wear a shirt and some jeans and an Omega watch.
Can you share your favourite Omega moment with us?
I’d have to say one of my favourite Omega moments was when we all got to go to Hong Kong – most of us, my mom, my sister and me, but that was incredible. It was my first time going and for me, we had so much fun. The whole experience was fun.
How was the experience of shooting inside the “black box”?
The “black box” is amazing. I’ve never shot in something like that, it was super fun. Wasn’t bad because it was so hot out, but the shoot today definitely went well and it was fun working with the whole family.