The eponymous fashion house of British designer Paul Smith recently signed up Malgosia Bela to front its Spring/Summer campaign 2018. The Polish model and actress is  the brand’s first female ambassador.

As seen, the ads channel a seaside vacation vibe with ready-to-wear pieces featuring floral prints and vibrant colours.

Showcasing the label’s men’s and women’s collections, this Spring/Summer 2018 campaign whisks fashion fans away to paradise destinations. Malgosia Bela is joined by model Ben Allen in a campaign showing off standout looks from the Paul Smith SS18 collection against beach and ocean backdrops.

The ads mostly play subtly with colour. While the background and models are in black and white – as well as certain ready-to-wear items – the collection’s printed pieces are featured in colour. This highlights the season’s emblematic “Ocean” print, inspired by traditional Hawaiian shirts, coral and Japanese koi carp.

Although less and less present on fashion catwalks and in advertising campaigns, internationally renowned model Malgosia Bela regularly features on the cover of prestigious fashion magazines. She recently walked the runway for H&M and Dries Van Noten, and starred in ads for Zara and Zadig and Voltaire. – AFP Relaxnews