The modern history of menswear is set to go under the spotlight next summer, with the announcement of a new exhibition at the fashion event Pitti Uomo 94.

Titled “Evolution – Involution – Revolution Three Decades of Men’s Fashion as Seen by Stefano Pilati”, the exhibition is described as “a personal reflection on contemporary fashion via a unique artistic approach”. Based on the first-hand experience of its curator Stefano Pilati, who was lead designer at Ermenegildo Zegna until 2016, it will offer an overview of the changing face of menswear throughout the past 30 years, touching on flashbacks, impressions, collaborations and rejections.

It will be inaugurated at Palazzo Pitti in Florence in June.

“For this project on men’s fashion, a theme that has long been overlooked in Italian and international cultural circles, we thought of Stefano Pilati because he was and is one of the leading protagonists in this sphere,” said Lapo Cianchi, secretary general of Fondazione Pitti Immagine Discovery, which is producing the show in cooperation with Palazzo Pitti’s Museo della Moda e del Costume. “But perhaps most importantly, we found his concept of the fashion system to be fascinating — it is eccentric, conflicting and almost cynical. It’s a precise point of view where the obsessions and reflections of a collector merge with those of a designer and an individual who believes in dressing well.”

“It is a great time for fashion exhibitions, especially projects that unite cultural insight and research with the ability to attract a large audience,” added Andrea Cavicchi, president of the Centro di Firenze per la Moda Italiana and of the Fondazione Pitti Immagine Discovery.

“Evolution – Involution – Revolution” is the third event of a three-year exhibition initiative promoted by the Centro di Firenze per la Moda Italiana and the Gallerie degli Uffizi, in partnership with Pitti Immagine. The exhibition will run until Oct 21, 2018.

Pitti Uomo, which takes place twice yearly, will run from June 12-15. – AFP Relaxnews