Australian singer-songwriter Sia has channelled her edgy style into a brand new lipstick for MAC. She’s the latest celebrity to become a spokeswoman and design a lipstick for the cosmetic brand’s Viva Glam collection, which helps to fund the MAC AIDS Fund.

Viva Glam Sia is a rich, ruby hue that the brand calls “as loud as you dare to be”. The lipstick, which launches in 2018, comes in a contemporary red and black case, with the star’s name printed in devilish scarlet lettering, as illustrated in a sneak peek published on the MAC Instagram account.

It is accompanied by the caption: “Sia’s soulful songwriting inspires countless fans to raise their own voices. Be heard – and seen – in VIVA GLAM Sia, coming 2018.”

The Viva Glam collection has become known for its fundraising strategy, which benefits people diagnosed with HIV/AIDs, as well as for its high-profile collaborations. In fronting the latest campaign, Sia follows in the footsteps of Miley Cyrus, Ariana Grande, Lady Gaga and Mary J Blige.

It seems like barely a week goes by without the announcement of a star-studded makeup collection from MAC. The brand is currently preparing to drop upcoming collaborations with beauty influencer Patrick Starrr, jeweller Jade Jagger and hip-hop star Nicki Minaj, in addition to working on a secretive project with sportswear brand Puma.

The news comes hot off the launch of Sia’s new holiday album Everyday Is Christmas, which features 10 festive-themed tracks that dropped on Nov 17. – AFP Relaxnews