Blue Ivy Carter Knowles, daughter of Beyonce and Jay-Z. North West, daughter of Kim Kardashian and Kanye West. Prince George and Princess Charlotte, children of Prince William and Duchess of Cambridge, Kate Middleton.

These are just some of the many famous kids who have made headlines for both their adorable looks and stylish sense of dressing. Fashion is indeed a big deal for the young ones these days.

The market for kids is filled with all sorts of stylish designs too. Brands are increasingly offering all sorts of clothing options that are not only comfortable, but look really cute as well.

Here, we have a roundup of kidswear for the Autumn/Winter 2017 season.

Playful And Fun

kidswearA world inhabited by fantastic and funny characters – cheerful and always entertaining – pervades the current season’s Fendi Kids collection. Think bright colours, vivid prints and whimsical embellishments that can work to make dressing up fun.

Life’s An Adventure

kidswearPaul Smith Junior walks on the wild side with a menagerie of animal prints including leopards, zebras, giraffes and tigers, plus an all-new dino motif. The label’s most recognisable pattern, the multi-coloured stripes, is also featured prominently.

Always Cool

kidswearKenzo Kids is rewriting the rules of cool. While girls’ fashion is loaded with punchy colours and feminine cuts, boys get trendy, fitted pieces with loud prints referencing eccentricity.

Favouring The Bold

kidswearDrawing inspiration from the natural energy and spirit of children, the Stella McCartney Kids collection realises fearless kids of every age. It offers playful, effortless and free-spirited styles for girls, boys and babies.

Best Foot Forward

kidswearKids can hit the ground running with the latest Clarks’ footwear. They offer the coolest colours of the season, while lightweight designs with innovative technologies provide maximum support and supreme comfort.

Heritage Inspired

kidswearInfluenced by nature, nostalgia and traditional heritage, Kooshboo aims to create a look that is soulful yet current. The label’s Holiday collection features breathable checked cotton in vivid colours, plus intricate embroidery and foil printing.

Living Their Dreams

kidswearSergent Major’s collections are inspired by a narrative. Colours, exclusive prints and motifs incorporated are built around stories, encouraging kids to dream and imagine, hence the label’s tagline – a head full of stories.