It’s all about athleisure now. Puma and British accessories designer Sophia Webster return with the second drop of their dance-inspired Autumn/Winter 2017 collection after the success of the first drop in September.
Adam Petrick, global director for brand and marketing at Puma in a press release says the brand is excited to partner again with Webster.
“Puma has had a long history of partnering with world-renowned creatives to bring new life and depth to its Sportstyle product offerings. This collection definitely continues in that tradition and puts a playful spin on our iconic products.”
Says Webster: “Second only to my love of design, is my love of dance and the opportunity to collaborate with Puma enabled me to bring these two passions together. It’s been an exciting process tapping into the expertise of Puma’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active millennial world.”
Think candy-coloured pastels with iridescent foils, sports mesh detailing and bold graphics.
Look out for a leather varsity jacket with metallic embroidered graphics and white Pearl trainers with rainbow cage detailing.