There appears to be a rather unlikely union brewing between two fashion parties: Gucci and Dapper Dan.
The luxury label teamed up with the American fashion icon for a men’s tailoring campaign held in Harlem, New York City. Previously, there had been some questions regarding his appropriation of Gucci’s branding, so this collaboration comes as a pleasant surprise.
Dapper Dan, born as Daniel Day, was signed on as the poster-boy of Gucci’s men’s tailoring advertising campaign for the Autumn/Winter 2017 season.
Before the eventual closure of his eponymous boutique, the couturier was (and in some ways, still is) well-known for the made-to-order custom designs he created for celebrity clients such as Mike Tyson, LL Cool J, Eric B., Rakim and Run DMC in the 1980s and early 90s.
Dan was most sought-after by celebrities who wanted their clothes to specially be tailor-made to fit them. It was through this self-made trade of his that Dan became well known.
Gucci wanted a series of striking portraits to convey Dan’s debonair personality and celebrate his cultural legacy. The portraits capture Dan in his Harlem neighbourhood among familiar surroundings.
The Glen Luchford-shot photographs feature Dan coolly chilling on the streets of Harlem, with each picture capturing the essence of everyday Harlem life.
Various images include him with children playing on the sidewalks, dodging spouting fire hydrants and enjoying skipping games; lounging outside well-known landmarks and establishments, such as the famous Apollo Theatre; and feeling at home with the relaxed bustle of Harlem.
The campaign will break in October across print, digital and outdoor media worldwide.