Fans of luxury South Korean beauty brand Sulwhasoo can now look forward to a complete Sulwhasoo experience with the opening of its first standalone store at Sunway Pyramid in Selangor.

Featuring a contemporary interior tinged with a traditional touch, the spacious store’s design incorporates clean lines in black-and- white themes.

The boutique’s concept is an interpretation of its philosophy of harmony and balance, and covers the five sensory experiences of sight, touch, scent, taste and sound.

Upon entering, customers are greeted with Sulwhasoo’s signature scent, first-peace, which boosts a relaxing feel.

Then, walk around and check out the brand’s full range of products on display at various sections of the store which include Sulwhasoo’s skincare and make-up collection.

Sulwhasoos first standalone store at Sunway Pyramid offers a full range of products which include skincare and make-up collections. — WONG LI ZA/The Star

Sulwhasoos first standalone store at Sunway Pyramid offers a full range of products which include skincare and make-up collections.

A highlight is the selection of exclusive items only available there such as the Harmonizen Regenerating Cream EX, Essentrue Silky Body Serum, Essentrue Deep Nourishing Body Cream, Essential Balm and the limited-edition First Peace Candle.

Sulwhasoos Essential Balm, exclusively available at its first standalone store at Sunway Pyramid, Petaling Jaya. — Sulwhasoo

Sulwhasoos Essential Balm, exclusively available at its first standalone store at Sunway Pyramid, Petaling Jaya. Photo: Sulwhasoo

Sulwhasoo’s first beauty lounge – which will be launched in March – is also located within the store, offering exclusive facial treatments within its three treatment cabins.

Each of the six treatments incorporates Asian herbal medicinal ingredients, traditional precious stones as massage applicators such as jade and amber, and Sulwhasoo’s unique facial massage technique for a holistic Korean beauty experience.

All treatments begin with a footbath of red ginseng water for warm energy and is followed by a scrub, containing ginseng peel, to completely relax the body.

A ritual called Sulwhajeong comes next, where customers choose from four traditional Korean scents which are inspired by nature.

The store incorporates a beauty lounge which offers facial treatments that start with a footbath of red ginseng water and a scrub. — Sulwhasoo

The store incorporates a beauty lounge which offers facial treatments that start with a footbath of red ginseng water and a scrub. Photo: Sulwhasoo

The types of facials available include the Snowise Brightening Treatment, Hydro-Aid Moisturising Soothing Treatment, Concentrated Ginseng Renewing Treatment and Timetreasure Renovating Treatment.

The boutique also offers other special services such as gift-wrapping, hand pampering services and beauty workshops.