The ladies are definitely spoilt for choice when it comes to Montblanc timepieces. From high-complication and haute-joaillerie watches to limited edition marvels, the watchmaker has it all.
It has even introduced the exclusive in-house patented ExoTourbillon – for the first time – into its Boheme collection, honouring today’s sophisticated and independent women with the height of horological excellence.
“The elements they look for in watches have come to rival the men. Ladies are now yearning for performance and technical content in their timepieces, as much as they want a glamorous design,” states Davide Cerrato, managing director of Montblanc’s watch division.
Cerrato, who was in Beijing to attend the launch of the latest Boheme collection, says that this shows a certain sense of maturity when it comes to the appreciation of horology. It is also the reason why Montblanc has updated its range of watches for ladies.
“The lines between what we call women’s and men’s watches are blurring more and more. We get some of the men wearing our Boheme designs, as well the women wearing bigger, sporty watches,” he adds.
Montblanc’s new Boheme creations are said to enrich the codes of fine watchmaking with elegance and femininity. Each of the dials sports traditional decoration, such as guilloche, gem-setting, miniature gold-work or hand-painting.
The breath-taking craftsmanship continues across the sophisticated cases, which feature slightly curved faceted horns, sculpted onion crowns and bezels further set with sparkling diamonds.
An even closer look reveals the Boheme design – leaf-shaped hands, floral Arabic numerals, minute scales with raised red gold-plated dots, and internal hour rings – that attests to the attention to detail going into it.
When asked, Cerrato explains that the collection was designed with Bohemian ladies in mind. In this, it adheres to three very important and defining characteristics: glamour, style and self-confidence.
“We are also including into the collection some high-complication models like the Boheme ExoTourbillon Slim. The tourbillon of this timepiece is completely developed in-house, which took more than three years to produce,” he points out.
Montblanc’s ExoTourbillon apparently outperforms standard tourbillons. Not only is the weight of the cage disconnected from the balance wheel, it also weighs close to nothing. This results in higher precision and improved isochronism.
The automatic calibre MB M29.24 incorporates a brand new micro-rotor as well. This allows for an uninterrupted view of the movement through a sapphire crystal case back, as opposed to a standard one that always hides half of the movement.
For women who are looking for that extra dazzle to strap on their wrist, the Boheme ExoTourbillon Slim Jewellery comes with a dial paved with 144 fine white diamonds (~ 0.531 carat) in the centre.
Like its counterpart, there are 58 of the same coloured diamonds (~1.39 carat) set into the bezel. Both models however, come in a new 38mm red gold case size with a slim height of only 9.37mm – the perfect dimensions for an elegant feminine wrist.
On the subject of women’s watch trends, Cerrato says that the sizes are going up. According to him, popular sizes have always been within the 26 to 28mm range. Now, 30 or 31mm – right up to 38mm – has become the new standard.
While he agrees that there is a strong upward growth in the demand of women’s luxury watches, he believes that watchmakers should see it as one seamless market, instead of two separate ones.
“I think if we look at it without a filter – men’s and women’s, or masculine and feminine, perhaps it’s already the case where the ladies are ahead of the gentlemen. Remember, there are a lot of women buying and wearing watches designed for men,” Cerrato comments.
Nevertheless, he indeed proud of the Boheme additions: “I think that it’s a very stylish, refine collection with a lot of character. I think the addition of technical content is fitting perfectly with what women are looking for today.”
Other new Boheme watches include the ExoTourbillon Slim 110 Years Anniversary and Automatic Date. The former marks the maison’s first fountain pen, the Rouge Et Noir. The latter’s exquisitely shaped date aperture integrates into the curvature of the dial, underlining the signature style of the collection.
This is in addition to the very exquisite Boheme Day & Night and Boheme Perpetual Calendar Jewellery. While vastly different, each model respects the finest watchmaking traditions in terms of innovation and design.
The unveiling of the collection saw in attendance model and actress Zhang Zilin and film director and screenwriter Xue Xiaolu, both from China. Singaporean actress Jeanette Aw also made an appearance at the event in Beijing.
All three of them are considered by the watchmaker as perfectly embodying the elegance and spirit of today’s Boheme Lady. This elegant celebration marked Montblanc’s third launch of novelties from the collection.
The Boheme collection is currently available in Montblanc boutiques. Visit montblanc.com for more information.