Have a wardrobe full of old jeans that you no longer wear? Try recycling them to help better the world.

Just bring any one pair to a Guess store and you will get to enjoy 30% off when purchasing new regular-priced denim.

“Guess’ Denim Recycling Campaign will provide our customers and the community with the resources to make a positive change,” commented Victor Herrero, chief executive officer of Guess Inc.

He adds: “By understanding and prioritising our social and environmental impacts, we will create a stronger brand that will continue to be a worldwide leader, shaping the fashion industry.”

Guess welcomes all customers to recycle an unlimited amount of denim. Denim collected through this recycling campaign is recycled and a portion of this, is in turn, distributed to help communities in need.

The Guess Denim Recycling Campaign runs from now until Oct 30.