They met on the set of a marketing video for a client in Singapore in 2013 and with a common passion of making women look beautiful, they hit it off immediately.
Joy Tan, 34, made a name for herself as a bridal make-up artist and hair artist doing ad campaigns, editorials and commercials for clients, while Violet Chan, 39, is a grooming consultant and bridal make-up artist as well.
These Singaporean ladies got along so well that they started dreaming about what they could achieve together.
Tan set up The Style Atelier in 2011 and Chan became her partner in 2013 working together on projects including corporate and public grooming training and image management.
“Style On The Go: A Complete Guide To Fuss-Free Makeovers For Women On The Go was the logical next step for the development of our makeup, hair grooming and training business. When MPH approached us, we immediately thought we need to do this!” says Tan.
“This book is a distillation of our years of experience in the beauty industry. Women play a myriad of roles and need tips to look gorgeous fast. And Style On The Go gives fuss-free and easy steps.”
What makes your book stand out? “We are proud that the makeovers are inspired by real-life stories of triumph, loss, love and challenge of the twenty models,” Tan explains.
“Style On The Go is our rendition of what beauty is, at any age or season of life – every woman’s triumph, love and loss, all of which makes us a fuller, better person,” says Tan.
“As practitioners in the beauty industry we have read tons of beauty books, even before the idea of writing one ourselves! There were numerous books that honed our ideas for what we wanted,” says Chan.
The book doesn’t instruct readers on a step by step. Did you have in mind that the reader is somewhat capable of using eyeliner to achieve a challenging cat’s eye?
“Learning to apply makeup is somewhat like learning how to draw, swim, or ice-skate. No matter how many theories you know, or books you’ve read, nothing beats practice,” Chan explains.
“Most women have basic experience in applying make-up. Sure, the flick of the cat’s eye may not be executed perfectly just yet, but this will improve with practice. What most women need is not a daunting step-by-step guide, but instead a fuss-free guide to achieving gorgeous looks fast,” says Chan.
Over the course of writing their models’ stories, Tan and Chan listened to numerous stories shared and friendships blossomed.
“We have Helene Lauras, a French single mum to two kids living in Singapore. There is Angjolie Mei, who blazed her own path in the funeral business, and whose female staff performs their duties in skirts and heels.
“And, Zarelda’s story of eloping and getting married in New York that reads like a modern-day fairy tale!” Tan reveals.
“The toughest part is also the most rewarding, when we feel that we have brought out their best,” she says.
During their book’s photoshoot, they developed a secret code language to communicate.
“Although it’s amusing, it allowed us to be tactful around the producer, photographer, models and assistants on set!” Chan says.
What do you hope for your book to achieve? “We are like the girlfriends who share beauty tips to help women see their beauty and power. Fashion and beauty are tools for women to live how they want,” says Tan.
“Many women have found one style that suits them, and have stuck with it for so long that they feel lost when it comes to updating their styles and experimenting with new products,” Chan points out.
“People ask when our second book is coming out! We really don’t know, but you will find us more on online platforms. We are not promising yet, but people may soon be able to follow us on YouTube for the latest trends and tips in beauty,” Tan concludes.
Style On The Go is available at MPH Bookstores, Times Bookstores, Popular and Kinokuniya in Malaysia.