Adidas has launched a new campaign called “I Got This” which is adopting a strong, bold and powerful message. According to the brand, the aim is to grab attention and provide authentic, visceral and compelling content that enables the athletic woman to live her life the active way.
Featuring local personalities such as Sarah Lian, Sharifah Sakinah, Joanne Yew, Pamela Chong, Megan Tan and more, I Got This taps into the insight that active women are always “on”, and committed to their training routines all year round.
The campaign also highlights the use of bold prints and colours as part of the Adidas Spring/Summer 2016 collection. In the women’s training collection, all time favourites like the three stripes Racer Back Bra and Ultimate Tights are offered as wardrobe staples.
The high support Racer Back Bra projects confidence in all women, and offers the perfect fit with custom construction for every size. Maximum ventilation due to breathable filter foam pads and adjustable side closures make it easy to take on and off, as well.
The Ultimate Tights live up to their name thanks to an all-new opaque material which means better coverage no matter how extreme your workout can be. It comes complete with a super-flattering fit, plus an re-engineered waistband and Climalite fabric.
The collection is now available at all Adidas Sports Performance Concept Stores, as well as online at shop.adidas.com.my.