The ongoing Time Kulture exhibition organised by Swiss Watch Gallery (SWG), which ends on Aug 9, promises numerous treats for timepiece aficionados.

The Discover Basel-themed exhibition held at Pavilion Kuala Lumpur, features Maurice Lacroix, Graham, Frédérique Constant, Longines, Oris, Tag Heuer, Tissot and Tudor. The Star is the official media partner.

Graham international sales director, C. Emanuel Bitton.

Graham international sales director, C. Emanuel Bitton.


Graham will be exposed at its best: a unique and iconic chronograph collection for dominant individuals. Key highlights will be the brand new Chronofighter Black Arrow Trilogy kit for collectors and 2015 Limited Edition of the GT Asia chronograph.

This year, we have a military gift with purchase: a professional compass used by the Swiss Army! – C. Emanuel Bitton, international sales director, Graham

Frederique Constant

Our key highlight this year is the FC-718 Worldtimer Navy Blue. Its technological genius is that all functions are easily accessible through the crown, and there are no extra push buttons sticking out on the side of the case.

There is also the Manufacture collection that has the FC-718 Manufacture automatic calibre and it’s completely developed in-house at the manufacture in Plan-les-Ouates in Geneva. – Tong Chee Wei, general manager, FJ Benjamin Malaysia (luxury timepieces division)


Michael Meier, regional manager, Malaysia and Singapore, Oris.

Michael Meier, regional manager, Malaysia and Singapore, Oris.

This year, our focus is on diving. We introduced some long-awaited new colours and functions in our Aquis family as well as the latest Limited Edition designed with our long-standing Oris ambassador Carlos Costa.

We also have two new members to the Aquis Depth Gauge family. There’s a new version in a striking yellow/black colour combination and our Aquis Depth Gauge Chronograph for diving professionals and enthusiasts alike. – Michael Meier, regional manager, Oris Malaysia and Singapore

Amelia Sillard, vice president, Tag Heuer, South-East Asia.

Amelia Sillard, vice president, Tag Heuer, South-East Asia.

Tag Heuer

There is the MacLaren special edition celebrating our 30th anniversary of partnership with the MacLaren team. There is also the CR7 special edition, a chronograph customised with Cristiano Ronaldo’s logo in the dial, and back of the case.

Another is the Aquaracer ladies with a diamond bezel and we are relaunching the stunning Automatic Chronograph Glassbox, one of our timepieces from the 1960s. – Amelia Sillard, vice president, Tag Heuer, South-East Asia


We will feature the Tissot T-Touch Expert Solar, Tissot Lugano and Tissot Lady Heart. Tissot is the first to present a touch-screen watch powered by solar energy.

At this exhibition, Tissot Lugano is our key highlight. It features the uncluttered dial Tissot fans love and a striped nautical-inspired strap – Ian Lee, vice president, Tissot Malaysia

Stephane Waser, managing director, Maurice Lacroix

Stephane Waser, managing director, Maurice Lacroix.

Maurice Lacroix

We will be presenting the 2015 novelties including Pontos S, Les Classiques. These days, I’m wearing the Masterpiece Squelette with a hand-wound manufacture movement. The workings of the skeleton movements reflect a high level of craftsmanship that is beautifully displayed through the sapphire crystal case back. – Stephane Waser, managing director, Maurice Lacroix

Time Kulture highlights


Owners of Oris watches can have their watches tested by an Oris technician who will check its movement and accuracy on Aug 1 & 2, 2015 (12pm to 9pm).

Tailor-made preferential privileges for acquisitions made during this limited period:

• 12 months 0% interest free instalment plan with Maybank card holders

• An exclusive branded gift with every purchase

• A specially designed Swiss Watch Gallery travel adaptor when you present your Maybank credit card or BMW White Card

• A complimentary sweet treat from TWG Tea and a RM30 Godiva cash voucher with every purchase

In the Time Kulture Spend Campaign, be the top spender for a chance to win a watch. If you are chosen, all you need to do is answer a simple question. Winners will be announced after the Time Kulture Showcase.