As the global brand face for Cle de Peau Beaute, British actress Felicity Jones says she instantly knew that there was a real meeting of minds with the brand.
At the launch of the brand’s Power of Radiance Program in Tokyo recently, Jones says “a key trait that Cle de Peau Beaute embodies is intelligence. Education and knowledge are fundamental in unlocking and achieving true potential.”
Jones, 35, born and raised in Britain, started her acting career as a young child, while continuing to pursue her education and eventually receiving a degree from Oxford.
She was first noticed when she starred in Drake Doremus’ Like Crazy in 2011 where she appeared opposite Anton Yelchin. Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated starring role as Jane Wilde Hawking opposite Eddie Redmayne in James Marsh’ The Theory of Everything.
“With the education that I was very fortunate to have had, it opened up opportunities for me and gave me the ability to make the decisions that I make. With my education I was able to find my identity as a woman and be confident, but this is not the case for every young woman around the world,” Jones says.
To help make the world a better place, Jones says: “I think the key is in sharing our radiance with one another. It’s about women sharing their stories and learning from one another, in order to feel more empowered.”
As global ambassador for Cle de Peau Beaute Power of Radiance Program, Jones explains that her role is very much understanding Muzoon’s story, bringing attention to what she went through and also as a way of meeting other people and bringing recognition to people through stories that would not necessarily be heard.
On her relationship with Cle de Peau Beaute, Jones reveals that it started when she was younger when she discovered the Cle de Peau concealer – a product that every makeup artist had! “It has been a very harmonious collaboration. We both believe in excellence and doing something philanthropic appealed to me very early on,” she points out.
“I wanted to do something that was not only about beauty on the outside but what is on the inside, and that is what radiance is about – the inner core and inner strength, and part of developing that is through education. Through understanding the world in a broader context,” Jones explains.
“When I was interviewing Muzoon on her experience I was really nervous and Muzoon was telling me not to be nervous. And she is only 20! Early on I was struck by her confidence, her openness and inner strength that she has in abundance.”
Jones says that most of us have had an education and we take it for granted, and she adds, “Actually, education is not a right for everyone in the world and the program is about making sure we bring attention to that.
“And obviously for Muzoon who has had a real experience in the refugee camps she realised that education was not a priority for girls. We don’t know how long the conflict in Syria would go on and meanwhile we can’t deprive children of an education.
“Because for that generation it would bring them back for centuries. So, it’s key to ensure female education is prioritised, as often female education is not as prioritised as it is for young boys.”
Jones stressed that education has given her an enormous confidence and an opportunity to understand herself better.
“At university I got to meet very interesting people and great friendships were made. I started acting at a young age and having that spectrum of knowledge is really important. The key is curiosity. If you could stay curious in your life, take on new ideas and learn, you won’t get too grumpy!”
You’ve been acting since you were 11 what do you want to tell young women and girls about having a career?
“I remember being on a radio program when I was 15 and with my first paycheck I bought an Alanis Morissette CD. I remember I didn’t have to ask anyone about this decision and I could just go and buy it. It was such a powerful thing to be able to do that. I was always encouraged by my mother very early on to have my own income, to have a career and that has always been a priority, it was something that would give me freedom,” Jones says.
Jones is currently working on her latest film, The Aeronauts, where she reunites with Eddie Redmayne, a story set in 1862 that centres around a wealthy young widow and an ambitious scientist who go on a perilous hot-air balloon expedition to fly higher than anyone in history.