A new study has found that business investors are more willing to throw their money at handsome men.

Investors are more likely to put money into a business idea pitched by a man than a woman, and even more so if the man is good looking, according to a new study.

The research, published on Monday in the Proceedings of the National Academy of Sciences and authored by researchers from MIT, Harvard and the Wharton School, reveals that a good idea and an experienced presenter are not always enough to win the financial backing required for a successful start-up.

“Our research (…) documents other critical criteria that investors use to make these decisions: the gender and physical attractiveness of the entrepreneurs themselves,” it said.

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