As one of the industry’s top leaders, Country Garden Group Beletime Danga Bay representatives were invited to Malaysia Retail Chain Association (MRCA) 2019 Retail Strikes Back annual conference, together with Pavilion Kuala Lumpur and Sunway Shopping Malls as the top three business operators.
During the event, Beletime Danga Bay representatives shared their company’s operation philosophy during strategic discussions regarding three most concerned business models of present day such as new retail model, retail space transformation and battle of bubble tea.
The event saw the participation of 400 brands from 10 countries and regions and attracted 18,000 visitors.
With a focus on how retailers can strive and turn around during difficult times, the seminars offered an effective experience for the participants and inspired them to create eye-catching elements using digital technology, innovative product display, social media and big data in order to make retail stand out from the stiff competition resulting from the evolving market.
Case in point is Country Garden’s Beletime Danga Bay development, which combines its strong brand and experience in business operations with a unique marine concept. By doing so, it establishes strong differentiation from its competitors to draw the attention of famous brands and the business fraternity. Based on its spatial function, Beletime Danga Bay offers brands that are associated with the daily life and arts, in an open form of business, so that consumers can feel its originality and resonate with it emotionally while shopping.
It breaks through the experience and feelings about traditional businesses and creates a new educational and recreational retail mall that combines living, restaurants, modern cinema and advanced children entertainment. When it officially opens its door in December, Beletime Danga Bay will bring about remarkable attractions by combining original and interactive intellectual property (IP) statues and a marine theme, which will provide consumers with an innovative and pleasurable shopping experience.
The innovative business model will also help Beletime Danga Bay gather multiple strategic partner brands and resources in Johor Baru. Of note are famous Chinese brands such as Womei 3D Cinema and LoveYoyo, an indoor snow park, which will be introduced into Malaysia. Popular Japanese supermarket Aeon is another big names that is set to fit in seamlessly into the mall’s creative scenes and original marine spaces. Other popular retail brands include Gintell, Toyworld, Daiso, Miniso, Han’s, Brazzo and many more.
At present, Beletime Danga Bay has signed up internationally and domestically renowned brands, in order to create a popular brand matrix based on a novel trade mix. That said, it is not resting on its laurels as it will follow market trends and gain insights into behaviours of consumers to create more shopping scenes, in order to become a unique, original and meaningful business landmark in Johor Baru with the joint efforts of partnering brands and resources.
Committed to fulfilling the demands of its customers, Beletime Danga Bay is establishing a new strategy for the shopping centre’s operations to improve the value of business project and brand gains. It will provide one-on-one services for tenant stores and support them by collecting and analysing data on consumer flow.
In addition, it will integrate Country Garden’s exclusive marketing culture into the operations and promotion of the shopping centre, organise special activities throughout the year to attract customers from multiple channels and offer bus services to and from CIQ. Other key focus areas will be on innovating business thinking, guiding the transformation of lifestyle in the area and bringing more energy and excitement into the urban lives of its surrounding population.
The goal, eventually, is to establish Beletime Danga Bay as not only a shopping centre, but also a public space where consumers can form an emotional connection and integrate into their daily lives.