Earmarked as the leading destination of KL South with its cutting-edge architecture and neo-futuristic facade, Sunway Velocity Mall is a breath of fresh air to the Kuala Lumpur mall scene. Designed around the needs of an increasingly diverse consumer market, the mall offers not just shopping but also compelling experiences that are second to none.
“Hanging out at the mall” takes on an entirely new connotation when it comes to Sunway Velocity Mall, part of the integrated development of Sunway Velocity in Cheras by the Sunway Group.
Spanning 1 mil sq ft (92,903 sq m) across seven levels, the mall is positioned to provide shoppers a whole new immersive sophistication with over 400 retail outlets, 150 F&B stores, and an array of entertainment and recreational facilities.
“Since opening in Dec 2016, we have striven to constantly bring in the ideal balance to our tenant mix, improving the depth and breadth of the offerings in ensuring our shoppers are delighted with the lifestyle experience we deliver,” said KS Wong, the mall’s senior general manager.
“We have carefully crafted the mix and niche position of the mall to elevate the lifestyle of the KL South market, in particular Cheras.”
The mall is today a popular family destination, Wong added, offering many first-ever concept stores like Original Cake, Harvey Norman Duplex and Marks & Spencer.
Also housed within are the first AEON MaxValu Prime supermarket in Malaysia (after Japan and Hong Kong), the biggest IMAX screen for TGV Cinemas in the country, and the retail community precinct of Commune.
Commune at Level 5, featuring a collection of niche shops in a community-driven green zone, is one of three uniquely-themed precincts within the mall.
It is a 100% up-cycled (re-purposed) precinct constructed using only recycled building materials and contents sourced from all over Malaysia. It is also a functional space that cultivates creativity and culture where artisans come together as a community by supporting one another.
The others are the Marketplace (a European-inspired bazaar providing daily essentials and eateries) and Food Street Food (hawker stalls offering a wide variety of local and regional delicacies).
True to its tagline to “elevate every moment”, the mall is poised not only to transform KL South but also set a new benchmark for shopping and entertainment.
Wong said to further complement Sunway Velocity Mall are a 14-storey office block and the 351-room Sunway Velocity Hotel, both of which sit atop the mall with direct access to one another.
“Adding to the components is the soon-to-be opened Sunway Medical Centre, while the two-acre Central Park is covered with lush landscaping, water features, a playground, and jogging track to encourage a healthy lifestyle.”
Built with connectivity in mind, the mall has direct links to the Cochrane MRT Station, as well as the Maluri MRT and LRT Interchange Station. Covered link bridge walkways enable pedestrians to move with ease between stations.
Given these outstanding features, Sunway Velocity Mall was accorded the honour to take the FIABCI Malaysia Property Award 2018 under the Retail category. “The award is a recognition of the years of hard and good work put in by my staff and peers,” Wong said.
“Our team has worked diligently to ensure the mall is managed and maintained to the standard and quality that we are known for and our customers accustomed to. Under the stable of Sunway Malls, we upkeep our assets to the highest standards of quality and excellence, which is one of the group’s core values.”
Mall Of The Future
Embracing a consumer-driven future, Sunway Velocity Mall engages shoppers throughout their visits by seamlessly integrating commerce with entertainment and leisure.
The futuristic architecture is a sight to behold. Reaffirming that intelligent design can elevate lifestyle to new heights, the stunning structure beckons you to explore within.
Wong said the mall was designed with an iconic globe called the “KL Orb” featuring multicoloured aluminium panels interspersed with colourful LED panels, adding a new dynamism to the Jalan Cheras-Jalan Peel intersection.
“This signature orb was recognised by the Malaysia Book Of Records as the ‘Biggest Multiple Layer Advertising LED Panel’ at 765 sq m,” he added.
Encapsulating the group’s ambition and aspiration for the Cheras community, he said the mall’s architects drew inspiration from the illuminated Renaissance Globe.
The Renaissance, hailed as the Age Of Discovery, marked the transition from the Middle Ages to the modern era. The integration of the globe into the design was both a physical symbol as well as a homage to the potential of the Cheras community.
The globe is placed at the bow of a vessel-like structure, reminiscent of the sailing ship which forms the details of the Renaissance Globe. The ship design symbolises Sunway’s beckoning to the community to come on board a new journey – the co-creation of a ‘new Cheras’ that Sunway wishes to embark on with the community.
“We see this as the coming of age for Cheras. This site was the backwater of the area with derelict shops before Sunway Velocity Mall,” he said.
“For a long time, Cheras-KL South lacked a good class shopping, entertainment and leisure destination with modern services, facilities and amenities that uplift lifestyle and elevate the experiences of people here. This is what we mean through our ‘elevate every moment’ tagline as we continue aiming to elevate and upgrade the lifestyle of the surrounding communities.”
Sunway Velocity Mall is positioned as a lifestyle mall catering to the middle to middle-upper segment of the market, and skewed towards families and the community. The layout of the mall’s outlets is designed according to the external spherical orb, creating a unique and interesting space that is convenient, safe and enjoyable.
The contemporary interior is such that there are no secondary corridors to accord all outlets a premium frontage. Along the entire mall, shops are placed in an easily understandable manner to establish strong shopper flows.
A key feature of the mall is the wide emphasis on natural lighting coupled with the environmental-friendly Commune on Level 5. Sunway’s emphasis on safe shopping environments is another key competitive advantage with the mall equipped with 24-hour security and surveillance.
Wong said every mall under Sunway Malls has a distinct architectural accent. Sunway Velocity Mall is the second venture into KL after Sunway Putra Mall, while there is also Sunway Pyramid in Petaling Jaya.
“Sunway Pyramid is very much Egyptian-inspired, Sunway Putra Mall has the Diamond Drop, and Sunway Velocity Mall is all about the accent of movements, thus the spiralling Orb,” he added.
Sunway Velocity Mall is a joint venture project between Sunway Berhad and its second intermediate holding company, Fawanis Sdn Bhd. Incorporated in 1977, Fawanis is a wholly owned family company of the late Tan Sri Ibrahim Mohamed.
The 23-acre (9.3-hectare) Sunway Velocity is the only new integrated development of its kind within KL South to encapsulate the five key components of retail, healthcare, residential, hospitality, education and commercial.
Here lies a dynamic hub where everything is within reach in one captivating destination to deliver a seamless experience of shop, dine, work and unwind.
“Being a holistic undertaking with the elements of retail, residential and hospitality already in full swing, and education and healthcare still to come along with Sunway Velocity Two, the development is well positioned to become a ‘City of Endless Possibilities’ for communities in and out of Cheras,” said Wong.
Sunway Velocity is also a Transit- Oriented development (TOD) – a concept of creating vibrant and sustainable communities with well-connected transportation links. All components here are seamlessly connected to be within walking distance of each other. Access to the Cochrane Underground MRT Station and Maluri MRT and LRT Underground Interchange is via dedicated pedestrian linkways.
The development is located only 3km from the KL City Centre with excellent accessibility to major roads and highways. It is also conveniently located near to KLCC, Bukit Bintang, Golden Triangle, IKEA Cheras, Royal Selangor Golf Club and AEON Maluri.