Brinks wasn’t eating. Although green beans are among his favourite foods, he turned his nose up at two bowls of them placed around the Minnetonka, Minnesota, house where the yellow Lab lives.

To help, canine massage therapist Heidi Hesse rubbed Brinks in a specific spot on his ankle, an acupressure point, to soothe his lower back, bladder and kidneys. After an hour of massage with Hesse, Brinks regained his appetite and chowed down on a bowl of the veggies.

Massage is just one of a growing body of alternative therapies that Mary Kelley and Mark Falstad, Brinks’ humans, employ to ease the 10-year-old dog’s stiff joints, jump-start his appetite and soothe his ailing liver. Acupuncture is another.

As people increasingly take a holistic approach to their health, they’re also looking to alternatives to conventional medical care for their non-human family members. That’s why a new breed of wellness services for dogs – from chiropractic and aromatherapy to Chinese herbs and psychic communication – is springing up in the Twin Cities (Minneapolis–Saint Paul, in Minnesota).

“It stems from human stuff,” said Dr Cathy Sinning of Lake Harriet Veterinary (­ “There’s more mainstreaming now because of people learning how it can help themselves.”


Izzy settles for the scents of cinnamon and ginger, which indicate that the dog wants a “warming” fragrance to help with circulation.

Almost a third of Americans seek out “complementary and alternative medicine” to enhance their medical care, according to studies by the Centers for Disease Control. That includes using natural products, such as fish oil to combat heart disease; engaging in mind and body practices, such as meditation and yoga; or other approaches such as herbal remedies, traditional Chinese medicine or homeopathic drugs.

More humans, it seems, want their pets to have the same options.

When Sinning and her husband, Jim, began practising in south Minneapolis 20 years ago, they were among the few veterinarians in the area integrating chiropractic and herbal medicine into standard care. These days, she said, “most clinics have someone on staff doing acupuncture”.

Courses for veterinarians to learn additional “modalities” have been booming over the past 15 years, said Dr Barbara Hodges, a holistic veterinarian and veterinary adviser for the California-based Humane Society Veterinary Medical Association.

Hodges doesn’t view the interest in alternative therapies as a rejection of traditional veterinarian medicine, just a complement to it.

“It’s simply enlarging your horizons and the array of things you can offer to your patients,” she said.

For example, a drug that can help a dog with an ailment might also cause serious side effects. So some vets might recommend a herbal remedy or a diet-and-exercise plan to mitigate those effects.

Practitioners say alternative treatments can improve circulation or digestion, ease muscle and joint pain, help animals recover from injury or surgery and calm a host of behavioural issues.

Amy Williams DeLong, a certified aromatherapist who specialises in working with animals, said aromatherapy can provide all of those benefits. Oils of herbs and roots that are known to ease pain travel by scent, and in a dog “are absorbed into the brain and bloodstream in less than a second”, she said.

At a recent appointment, DeLong let eight-year-old German Shepherd Izzy sniff a canvas tote filled with small bottles of essential oils. Izzy seemed to choose cinnamon and ginger by repeatedly licking the caps of the bottles. DeLong said those scents indicated that Izzy wanted a “warming” fragrance to help with circulation.

“We’re going to make you a holiday blend,” she told Izzy.

Izzy’s human, Julie Northenscold, was looking for something to alleviate her dog’s arthritis.

On DeLong’s instructions, Northenscold sprays a custom scent in her home or rubs it into her hands and then onto Izzy’s coat. Northenscold said that the scents have proved more effective than other medicines. The scents also help Izzy, who is deaf, find her owner. An initial aromatherapy session with DeLong ( costs US$65 (RM255).


Dog massage therapist Heidi Hesse works with Brinks, who suffers from a liver disease.

Training and certification for holistic pet practitioners vary widely. Some are veterinarians, such as animal acupuncturists, who are required in Minnesota to have a veterinary degree. Pet massage therapists don’t need any certification in Minnesota. But Hesse, Brinks’ massage therapist, trained at the Chicago School of Canine Massage. Her work requires a deep understanding of dog anatomy, she said. An initial consultation with her Sound Hound Canine Massage ( runs US$80 (RM315).

Still, most practitioners caution pet owners to work with trained professionals and not to try DIY remedies found on the Internet.

After seeing the reviving effects of acupuncture and massage on Brinks, Kelley and Falstad are considering trying it themselves. Kelley has multiple sclerosis and uses a wheelchair to get around. (Brinks is her service dog.)

Meanwhile, they’ll continue to give their pets every option they can to live comfortably, from mainstream veterinary medicine to the hands-on healing that practitioners such as Hesse offer.

“People might think this is frivolous, but they’re a part of our family,” Kelley said. “They’ve given us so much. We can give something back.” – Tribune News Service/ Star Tribune (Minneapolis)/Sharyn Jackson