Do you believe in the magic of Christmas? You should. The festive holiday is a time for joy, goodwill and love – but more than that, it stands as an occasion for everyone to really have a good time.

Following the success of building Asia’s tallest (and perhaps, most magnificent) indoor Christmas tree last year, Swarovski is proud to set another record by unveiling its first merry-go-round at Pavilion Kuala Lumpur.

The Merry Go Round is inspired by the captivating ambience of Swarovski Crystal World in Austria, through a spirit of discovery and a constant quest for innovation; which is the unique heritage that makes the brand recognisable.

This magnificent structure will also be adorned with the key elements from Swarovski’s 2016 Christmas campaign such as the star ornaments and the gold balloons, as well as the brand’s signature blue gift box.

Swarovski’s Crystallised Merry-Go-Round will launch on Nov 17 with a spectacular lighting ceremony and remain open to the public until Jan 1, 2017.  – Bervin Cheong


A lot of thought was put into the design of the structure.