Lego has released its first official miniature wheelchair-bound figure following the #ToyLikeMe campaign in which consumers lobbied the toy maker to create toys that reflect people with disabilities.
Introduced recently at the London and Nuremberg toy fairs and spotted by blog Promobricks, the figure sports a beanie and comes with a service dog.
Last year, Briton Rebecca Atkinson launched an online petition on change.org asking Lego to positively represent disability in their toys.
“Lego we salute you! You’ve just made a 150 million children, their mums, dad(s), nans, grandads, teachers, carers, pet dogs and hamsters very very very happy!” reads a follow-up statement posted online.
The petition garnered more than 20,000 signatures.
The miniature wheelchair figure will be part of the Lego City’s Fun In The Park set which is scheduled to hit shelves in Europe this summer. – AFP Relaxnews