WATER, touted as “blue gold”, was considered the ultimate luxury by ancient Greeks and Romans. It is also one of the important elements for Bulgari – with its Greek-Roman roots – when it comes to Aqua Amara, its fragrance based on the nobility of water.

Hence, to launch the men’s scent on a regional scale, the Italian luxury house picked Bali, the island of gods. The Indonesian island – blessed with lush vegetation and natural water sources rich in mineral – proved to be the perfect locale.

Media members from all over Asia were flown to Bali early this year. From a tonic spa session to a massage, as well as sunset cocktails and a nature trail hike, they were able to experience the richness of water and nature, their health benefits as well as association with Aqua Amara.

They were also shown a video clip detailing the makings of |Aqua Amara. This included a behind-the-scenes look at its campaign, featuring Spanish model Jon Kortajarena.

Presently one of fashion’s
biggest names, Kortajarena, 28 (who had a supporting role in Tom Ford’s A Single Man), was photographed on the beach in Capri by Mario Sorrenti.


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Bulgari’s gem from the sea