Observed around the world on Nov 13, World Kindness Day was introduced in 1998 by the World Kindness Movement – a coalition of kindness non-governmental organisations.
The purpose was to highlight good deeds in the community, focusing on the positive power and common thread of kindness that binds us.
A fundamental part of the human condition, kindness bridges the divides of race, religion, politics, gender and postcodes.
Health supplement brand Blackmores believes in caring for people from all walks of life.
The company has a longstanding commitment to sustainability and giving back to the communities in which it operates.
This started with the founder Maurice Blackmore in the 1930s, whose views on preventive medicines, supporting people, the environment and recycling were ahead of his time.
These values have enabled Blackmores to embed sustainability across the business and build healthier communities for a brighter future.
In line with this, Blackmores’ Project Kindness was initiated as its way of giving back to the community. The aim of Project Kindness is to lend a helping hand in any way possible.
There is no better time to remember do this than on World Kindness Day. The company encourages the public to do something kind today for anyone.
It doesn’t have to be big. Sharing any form of kindness, big or small, is good enough.
Project Kindness was started last year to continuously provide for underprivileged members of society – the old, the poor and the homeless.
The goal of the project is to include and inspire regular Malaysians to spread kindness and do a little good, be it a small or big act. Blackmores believes that a little kindness every day can go a very long way.
One initiative under this project in 2017 was a visit to Pit Stop Community Café in Kuala Lumpur to serve up meals to the less fortunate.
In 2018, Project Kindness is a two-pronged initiative that includes a recycling drive and urban farming at old folk homes.
For its second year, the project decided to go bigger towards something long term.
First, it ran a mini recycling campaign for its glass amber bottles, focusing its efforts on using the amber bottles to germinate seeds for its edible gardens.
Not only is the company recycling and being kind to the planet, but it is also going green and planting veggies for our forgotten seniors.
Did you know that Malaysia is slowly becoming an ageing nation? At the moment, there are over two million senior citizens in the country. By 2020, that number is expected to grow to 5.5 million.
Did you also know that according to the National Population and Family Development Board (LPPKN), out of the two million senior citizens, nearly 30% have been abandoned by their children?
Project Kindness is looking to help these forgotten seniors by restoring their sense of purpose and self-worth.
By helping them grow their own edible gardens, it hopes to promote their social, mental and physical well-being, as studies have shown that seniors can benefit greatly from gardening.
Studies show that even small levels of physical activity among the elderly can extend lifespans dramatically, as well as enhance overall quality of life.
What could be better to achieve longer life than engaging in an activity you already love, like gardening?