It isn’t – until you think about it – an obvious career move for a movie star.
Hollywood actress Scarlett Johansson launched a popcorn shop last week. Not just any old popcorn joint but a gourmet one in Paris, the gastronomic capital of the world, where she spends much of her time.
And the 31-year-old singer and model even served customers with her own fair hand.
The star of Lost In Translation and Captain America: Civil War served up truffle, parmesan and sage flavoured popcorn – her personal favourite – to punters when her Yummy Pop shop opened in the city’s Marais district on Saturday.
The concept shop is a labour of love with her French husband, advertising executive Romain Dauriac. And the couple hope that if their “Real Vermont Cheddar” and other savoury and sweet recipes are a hit, they will open other shops elsewhere.
Her spokesman in Los Angeles says the actress is passionate about popcorn, adding that it is cooked and mixed fresh on the spot with seasonal ingredients.
The couple worked with chef Will Horowitz of Ducks Eater and Harry and Ida’s in New York City on their menu, which also includes popcorn that comes with sea salt and olive oil, “Real Vermont Maple”, strawberries and cream, and chocolate covered strawberries.
Dauriac’s sister is the manager of the shop.
Johansson’s timing could not be better. The French capital is currently riding a wave of American-influenced food trends, from brunches and artisan coffee shops to hamburgers, with some 70% of restaurants putting them on the menu, according to a recent study.
Johansson’s spokesman says the Paris shop will close after its “soft opening” on Saturday so that “they can fine tune everything with what they learn from customers before the grand opening”, which is likely to be before the end of the year. – AFP Relaxnews