At Paris’s upcoming chocolate fair, the Salon du Chocolat, which will run from Oct 28 to Nov 1, Japanese food giant Meiji will be giving a preview of the chocolates it intends to introduce into the daily lives of Europeans in 2016.
Meiji is a heavyweight in the food world in Japan, with brands that have made inroads throughout Asia. The food giant sells dairy products and confectionary. It is also known for its chocolates. The firm does not simply create chocolate products, it also selects the cocoa beans used in its recipes. The company has taken on board the new “bean to bar” trend, meaning it is involved in each stage of production from cacao fermentation to the manufacture of chocolate bars. Meiji has become a dominant player in Japan by drawing upon the resources of its partner-producers which operate in Ghana and Latin America.
The company has now decided to take its offerings beyond Asia and launch in Europe, with a special stand at the 21st Salon du Chocolat. Visitors will be able to try Meiji’s “The Chocolate” collection, two products infused with the flavor of cacao from Venezuela and Brazil. The product consists of a box of small bars, each of which is individually wrapped. In Japan, these products are sold in supermarkets and specialty grocery stores priced at between €1.60 and €1.75. Contacted by Relaxnews, the brand said that the retail launch in France will take place in 2016, the year of the company’s centenary.
Japan produces over 209,000 tons of chocolate per year and “only” imports 230,000 tons. By way of comparison, France imports 430,000 tons. – AFP Relaxnews