Fifty years ago, the first drop of Guinness ever brewed in Malaysia left the brewery in Sungai Way, Petaling Jaya.
Today, the beer is still brewed in the same location by Guinness Anchor Berhad (GAB), and remains one of Malaysia’s best selling beers.
It is even recognised as one of the best Guinness brewed outside of Ireland, having previously beaten more than 50 breweries worldwide to win the coveted Guinness League of Excellence award five years in a row.
And the best part? The brewery still uses exactly the same formula and recipe that was used 50 years ago.
During a recent launch event at the Intermark Hotel, Kuala Lumpur, GAB unveiled three limited-edition designs for its Foreign Extra Stout bottles and cans to celebrate the milestone.
Inspired by the wealth of history and culture Malaysia has to offer and bursting with vibrant colours and intricate patterns, the designs are a marked departure from the brand’s iconic black and gold visuals.
“It’s a very fitting way to celebrate the milestone of 50 years of brewing Guinness in Malaysia,” said GAB marketing director Bruce Dallas. “For the first time, we’ve created brand new limited-edition designs specifically for one country. Guinness has a long and storied relationship with Malaysia, so it’s particularly pleasing to be able to launch this world-first here.”
The new limited-edition designs were created by a “Creative Council” comprising five luminaries of the Malaysian creative scene, namely musician Edwin Raj (frontman of local band They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic and comics artist Lefty (Julian Kam), and photographer Vincent Paul Yong.
Each limited-edition design represents a distinct era in Malaysia’s journey – stretching back to our tribal roots, through to the age of independence, leading into the modern day, and looking ahead to the future.
The three collectable limited-edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of Guinness Foreign Extra Stout sold in Malaysia from now until November, while stocks last. For more information, visit the Guinness Facebook page, or search for the hashtag #GUINNESSMY50.