When people talk about a “Rolex” in Uganda, one of the last things they probably have in mind is a luxury watch. So at Kampala’s third annual Rolex festival on a hilltop in the Ugandan capital not so long ago, there were no stalls to be seen selling pricey wrist wear.

In Uganda, the Rolex is the country’s favourite snack, a sandwich made up of an omelette and chapati bread, and it derives its name from a play on the words “rolled eggs”.

Organisers hope the festival will turn what many regard as a poor man’s supper into a tourist attraction.

“Rolex is a delicacy in Uganda,” Tourism Board official Patrick Muhire said.

The dish, which originated in the eastern town of Busoga, quickly became popular among students at Makerere University in Kampala – at around 1,000 Ugandan shillings (RM1), it was not only nourishing, but very affordable as well.

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Kampala’s third annual Rolex festival on a hilltop in the Ugandan capital saw chefs from all over the world offer their own special take on the sandwich. Photos: AFP

Its appeal spread rapidly from there.

“Most people took it to be a poor man’s food. But with the festival, it is being accepted by the elites as… a national delicacy,” Muhire said.

“Ever since we started the annual Rolex festival, there are restaurants which have started doing the Rolex and some hotels have embraced it, too,” he continued.

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Rolex is considered a poor man’s food, but nowadays, everyone eats it.

There are already many regional variants of the Rolex.

In eastern Uganda, for example, bamboo sprouts are mixed in with the chapati, while in the north, cooked vegetables are added.

It comes in various sizes, too, with the super-sized “Swazzneggar Rolex” – cheekily named after Hollywood muscleman Arnold Schwarzenegger – using between six and 10 eggs and big enough to feed an entire family.

At the festival, Indian, Mexican and Kenyan chefs all offer their own special takes on the sandwich. – AFP Relaxnews