Tenaga Nasional Berhad (TNB) serves up an intense cook-off in its new Chinese New Year short film.
Cooking Hustle sees three daughters-in-law each tasked by their mother-in-law to create a dish for the family’s reunion dinner.
The women busy themselves in the kitchen, some of them with kungfu-like cooking skills, before finally presenting the dishes to her. Did they manage to win her heart?
“This year, we wanted to create something truly memorable and would stand out in the landscape of Malaysian festive films. A cinematic experience that has a sense of scale and yet, still feels relatable.
“So we looked to family reunions, something that is so much a part of Chinese New Year and most festivities, and gave the familiar story a twist,” said TNB senior general manager (Corporate Affairs & Communications) Datuk Mohd Aminuddin Mohd Amin.
“When we work together with family, there is no challenge that can’t be overcome and bright moments are made even better when everyone is together. This Chinese New Year campaign promotes unity and harmony just like our nation’s interconnected power grid.”
Within just 24 hours, Cooking Hustle drew more than one million views on the TNBCareline Facebook Page. Launched on Jan 17, the campaign will run for three weeks and is expected to gain around two million impressions.
Besides the short film, the public can take part in a fun online quiz, Mystery Dishes, where they answer a simple question to find out the mystery Chinese New Year dish by visiting betterbrighter.my.