A Malaysian anti-bullying public service announcement (PSA) bagged the Bronze Lion medal for the film category at the prestigious Cannes Lions this year. 

The PSA comprises three short videos. Each one depicts a secondary school student being bullied. The victim then breaks the fourth wall, turning to the camera and telling viewers to help them instead of merely sharing and liking videos like these on social media. 

Cannes Lions is an annual festival that celebrates the best of advertisements from around the world. 

The PSA was made for Voice Of The Children, a non-government organisation dedicated to protecting the rights of children in Malaysia. 

Nadiah Hamzah, Emir Ezwan and Syed Madnuh directed the PSAs, with assistance from advertising agency Leo Burnett’s James Yap, Jaz Lee and Jennifer Hendroff.