Judging from her vibrant demeanour and vivacious personality, one would never guess that Cindy Chen had just bounced back from some of the biggest setbacks in her life.
Just like the saying, “when the going gets tough, the tough get going”, the former beauty queen-turned-showbiz personality showed her mettle when everything seemed to go wrong in her life.
In December 2016, she launched a streetwear label named CC. However, her mother took ill and was diagnosed with cancer shortly after.
“Having to deal with both (family and business) at the same time was draining my energy and resources. I had to make a choice, as I couldn’t properly focus my efforts,” said Chen, 35, in a recent interview.
“And so, it was three years ago that I hit the lowest point of my life, in every aspect you could think of: Financial pressure, family problems, lack of support from friends, and reduced job offers. I went through a very difficult time.”
Chen had always dreamed of having her own fashion label, hence she fretted about letting go of the business that she had invested all her resources in building.
To make matters worse, Chen had a falling out with a close friend due to differing priorities and a major clash in their outlook on life.
Well-known for pursuing her dreams regardless of cost, this particular friend (who’s also in showbiz) insisted that Chen should persevere with growing her new label instead of giving up to concentrate on her family issues.
Chen, however, felt differently. Family was closest to her heart; so, her priority was the well-being of her mother. When she decided to drop everything else to focus on caring for her mother, Chen’s relationship with her friend suffered as a result. (Chen’s mother passed away after half a year.)
“Actually, dreams are so wonderful. It is precisely the harshness of reality that leads us to reflect on the beauty of our dreams. “I told myself that if I could not even take care of myself and my family properly, then how could I even think of fulfilling my dreams,” said Chen.
As a versatile performer, Chen has dabbled in various showbiz pursuits, from acting in movies and TV dramas to singing and hosting lifestyle and travel shows. Putting her bad years behind, Chen is staging a comeback.
Last year she hosted two shows: A fashion programme for on an online radio station as well as a lifestyle show on YouTube channel, Pentagon Online TV (POTV).
Early this year, she released a Chinese New Year album titled Five Happiness Returns together with a group of showbiz friends.
Then in May, she went back into the fashion business after she was hired as the CEO of Meetee, an apparel company founded by two young ladies.
“2019 is the year for me to rebuild my career as an artistpreneur. I’ve got 12 years of experience in the entertainment industry and three years in business.
“After years of networking, I’ve met all sorts of people from all walks of life. Many people are interested in show business, fashion, beauty, travel, etc. Some wish to meet celebrities while others aspire to be upwardly mobile.
“My vision is to bridge all these people and provide them with an opportunity to make valuable connections.
“So, when these young people wanted me to guide them, I gladly accepted the role of CEO (of Meetee). They reminded me of myself three years ago. I decided to help them avoid common pitfalls that plague new entrepreneurs.
“Thanks to that incredibly low point in my life three years ago, I am now better equipped to deal with all manner of tough calls,” said Chen, who is also currently hosting a new shopping show on Enjoy TV and in talks to host a travel programme.
“After this, my future plan would be to get married. I am on the lookout for the right guy. Help me spread the word. I want to find my knight in shining armour,” teased the sassy lass with a quick wink and a cheeky grin.