App War is set against the backdrop of two tech startups vying with each other to win a competition.

It’s the story of boy meets girl – or more accurately, a chance meeting over Indian food has Bomb (Nat Kitcharit) and June (Warisara Yu) so inspired that they go off and separately create their own applications that aim to link people with common interests.

Equally determined to outdo the other, they each send a spy to infiltrate the other person’s team, so as to gain the upper hand.

But what happens when they have to confront their feelings for each other while keeping their business rivalry on an all-high? And how far is pushing things too far?

Clocking in at just over two hours, App War is enjoyable without being draggy. It’s not one of those Thai comedies filled with over-the-top scenes, even though there are one or two larger than life characters who are masters at hamming it up for the camera.

For the most part, the film has its feet planted firmly on the ground. It gives room for our young protagonists to dream big, but it does not cushion the fall that comes with failure either.

This is an entertaining piece that shines in its take on human relationships. It asks, what do you do when doing the right thing seems wrong, and what price do you pay for going all in?


App War 

Director: Yanyong Kuruaungkoul
Cast: Nat Kitcharit, Warisara Yu, Sirat Intarachote, Patchanan Jiajirachote, Ticha Wongthipkanont, Thanapop Yoovijit

‘App War’ is one of the seven movies screened at the Thai Film Festival from Mar 21-27 at GSC Mid Valley, Pavilion, 1Utama in Kuala Lumpur, and GSC Gurney Plaza in Penang. Screenings are free. For showtimes, go to gsc.com.my or facebook.com/TTMMalaysia.