Get Out producer Jason Blum is not afraid that his plans to tap the lucrative Chinese movie market will get the boot from the trade war between Beijing and Washington.

“I like challenges,” he said, speaking on the sidelines of the 23rd Busan International Film Festival.

The driving force behind global hits such as the Oscar-nominated Whiplash (2014) and horror sensation Get Out (2017), Blum has forged a reputation for turning low-budget productions into box office gold.

He still has his eyes on a collaboration in China and similar partnerships within other Asian markets.

“I was intrigued by the notion of producing a film that would qualify as a local scary movie, to follow all the rules of the (Chinese) censor and to make it scary,” said Blum.

But he looks to have another hit with the sequel to the horror classic Halloween, which is poised for its roll-out into theatres around the world and is making a splash in Busan, Asia’s largest film festival.

Halloween is being positioned as a direct sequel to the John Carpenter-directed “slasher” classic that was released in 1978, despite the fact that the franchise has now produced 11 films.

The movie reunites Jamie Lee Curtis and Nick Castle in the lead roles from the original, with pundits saying it could earn up to US$60mil (RM249mil) from its Oct 19 opening weekend in North America.

“There have been 11 Halloween movies. But this is the first Blumhouse Halloween,” Blum said of the new movie which is directed by David Gordon Green.

“We have a very specific approach to making movies at Blumhouse. We try and put a social or political message into a scary movie.

“This movie is about two things: Women’s empowerment, there are three generations of women overcoming the most evil (fictitious) man in the world.

“Also, where most horror movies are about a traumatic event, this is an exploration of what happens to a group of people 40 years after a traumatic event.”

Blum argued that creative continuity is more important than linear story lines.

“Another thing that is unique about Blumhouse horror franchises is that we work really hard to include the creator of the original movie. Oren Pelli on Paranormal Activity, James Wan on Insidious and James DeMonaco on The Purge.

halloween

(From left) Andi Matichak, Jamie Lee Curtis and Judy Greer attend the Halloween premiere at TCL Chinese Theatre on Oct 17 in Hollywood, California. Photo: AFP

“I pursued the rights to Halloween for a long time and my one caveat was that I would not do the movie unless (original Halloween director) John Carpenter would come back in.

“I said to John Carpenter, let’s try to make a sequel of Halloween that is actually a good one. I thought that would be a fun challenge for our company.”

Blum is certain that the new instalment will be a hit with the audience who seemed to love the horror genre now more than ever.

“We’re at the top of a (horror) cycle right now,” said Blum.

“And if you make good horror movies, there’s always an audience.” – Agencies