Netflix has secured a deal with former US President Barack Obama and First Lady Michelle Obama to produce series and movies for the streaming service. The couple will potentially work on scripted and unscripted series as well as docu-series, documentary films and features under the multi-year deal.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said Barack Obama.

“That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

Added Michelle: “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”

Signing the Obamas is the latest, and by far the biggest, in a string of moves by Netflix to lock up the entertainment industry’s highest-profile producers in exclusive production and development pacts. TV honchos Shonda Rhimes (Grey’s Anatomy) and Ryan Murphy (Glee) have also been lured by Netflix.

“Barack and Michelle Obama are among the world’s most respected and highly-recognised public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better,” said Netflix chief content officer Ted Sarandos.

“We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.” – Reuters