Beginning Oct 1, StarWorld will be renamed as Fox Life.
In a press release by Fox Network Group Asia (FNGA), the popular entertainment channel on Astro (Ch 711) will sport “a new name, identity, brand tagline and logo.”
StarWorld first went on air in 1995. Over the years, the channel has delivered a variety of dramas, comedy and reality TV shows such as American Idol, Desperate Housewives, Grey’s Anatomy, Revenge, Scandal and New Girl.
“We are operating in a very competitive market and it is important that our channel along with every part of our entertainment output evolves and innovates to keep pace with our audience,” Dean Dezius, FNGA’s vice president of entertainment channels, content and communication, shares the reason behind the rebrand.
“The change to Fox Life bolsters the FNGA portfolio and matures the brand, allowing for future growth in the rapidly changing media landscape.”