Get ready for a whole new way to play games!

The Walt Disney Company has been developing a game that welcomes players into the Disney world (be it Disney, Marvel or Star Wars) by incorporating active fun play into technology.

Called Playmation, the game comes with a tagline “the next step in the evolution of play”. In June this year, Disney released a press statement describing Playmation as “smart technology, to inspire kids to run around and use their imaginations”.

At a presentation before the D23 Expo in Glendale, California on Thursday, Kareem Daniel, senior vice president of Disney Consumer Products and Interactive Media gave “a backstage look” at this project that Disney has been developing for years.

“A few years ago, we challenged ourselves to come up with a toy that is more engaging for today’s kids growing up in a digital world. Think back to your favourite toy … now what if that toy could play back? It could also recognise other toys in the room and play with that as well; that is the idea behind Playmation,” he said.

Scheduled to be launched in the United States in October, the very first Playmation is set within Marvel’s Avengers (Playmation Marvel’s Avengers Starter Pack) set to sell at US$119 (RM476).

This will be followed by the Star Wars and Frozen pack, set for release in 2016 and 2017, respectively.

“Each will offer an experience unique to their mythology, but they have the same concept and that is highly immersive and imaginative play,” added Daniel.

At this time, it is unknown when Playmation will reach the South East Asian market but let’s hope it’s soon … like just before Christmas.

The game can be played indoors and outdoors and runs on AA batteries. The lower the light, the larger the game area. A live demonstration at the Disney lot had 11-year-old Hunter strapped with the high-tech Avenger Gear Repulsor (it can be worn on either the left or right hand and is adjustable according to the size of the arm) getting instruction from Jarvis (Iron Man’s Aritificial Intelligence).

Jarvis took Hunter through a mission, which got Hunter running, jumping and hiding in a “bedroom” — the boy was practically out of breath by the end of the demo!

Truthfully, it didn’t only look like a fun activity for boys and girls, but for adults as well, even though it is “meant” for kids aged six to 12.

Visit for more information. is in California to attend the Ultimate Disney Fan Event, also known as the D23 Expo 2015. Stay tuned as we bring you updates from the event.