Packaging is essential for any business. It holds the potential to make or break the sale of products. So, there are no chances of errors, especially when there are customizations in the designing and packaging process.
All industries cater to the packaging requirements based on the demand and orders. One such business is the Cannabis industry. During the covid year of 2020, the US recorded a market demand for legal cannabis. The market amount crossed that of USD 17.5 billion in 2020. From its rising demand to legalization in various countries, Cannabis sale and dealing are incomplete without proper design and packaging.
So, no matter the kind of business line you are in, or the products and services, you deal in, packaging designs are a must. It will help render an excellent customer experience. Here are five mistakes you can avoid committing and the design tips that will benefit the business and product quality.
Choosing The Right Product
If you are dealing in liquids, dry products, or marijuana products, you should also be sure of the packaging. There is a wide range of products that you can choose for this process. You should check the quantity, form, and preference and get the same delivered to the customers. There is a wide range of packaging products like the following:
- Glass bottles
- Tubes, huge cartons, and boxes
- Mylar bags
- Plastic and blister packets
Choosing the wrong packaging product is an obvious mistake many business people make. Hence, to avoid it, you should invest in various packaging products and opt for packaging decisions based on demand and availability. These products help you move along the creative curve. Also, ensure that the materials are safe and allowed by the authorities.
Sealing is an integral part of the packaging that questions the product’s durability and impact on the customers. It is not an excellent sight to help your customers with products they love with a bad seal. This is another packaging mistake that many dealers tend to commit. You need to b extra careful when the goods are consumable, as rotten seals can hamper people’s health.
So, you can choose to go for a design that cannot be opened easily. You can be age-specific with the design so that if the product is in kids’ hands, they cannot open it. Also, you can consider investing in a pry-off metal crown cap with appropriate thickness. Anything between 4 mm or above will work. Likewise, you can go for heat seals that don’t get opened easily.
Sealing ensures the following benefits to products before they reach the consumers’ end:
- They ensure safety and security.
- They keep them fresh and don’t compromise on the quality.
- It keeps the perishable products away from the attack of moisture, heat, and light.
- There is no damage to the products in transit; they can be stored at different places with the seals and delivered on the requirement.
Another potential wrong that can hamper the products is going for the wrong side of the packaging for different products. For example, if you are dealing with kitchen crockery and other items, a single packaging size won’t do any good to you. You need to have various sizes, like a small box for a mug and a long, wide, yet thin box for selling a pan. Similarly, if you are selling cannabis products, choosing a small package can damage the product.
If you have an order for gummies, you can use a small bag for it. However, you can send them over in a jar if they are more. Improper packaging hampers the customers’ expectations, too. So, it would help if you were considerate while going for an ideal size. Size should not be standard. You can invest in various materials that give rise to different packaging requirements and quantities.
Gone are the days when packaging was about getting containers of different types and materials. The present-day belongs to creativity, and that’s possible when you jump into the creativity pool. If you want to get a gist of customization with excellent quality, you can consider exploring how sanapackaging does it.
The market is competitive, and there are numerous ways that you can package and sell your product. The first step towards customization and designing the packaging products are using pictures, prints, or animation on the outside. Ring a bell and remember that even the paper bags at McDonald’s have their legendary ‘M’ printed on them. So, it is not just pasting the pictures or opting for printed packages but also ensuring quality.
So, it turns out that the cover of a book, from the famous saying, does matter and helps customers make their decision. It would help if you worked on the outer appeal, and that’s how you will take the first step in carving a niche for your brand in a developing market.
Customizations And Labeling
Now, when you are through the selection and quality process, the next thing is to customize and label the packaging. If you are wondering about its importance, think of Starbucks selling its coffee without the green logo that helps people recognize it. Or maybe, what’s bad in drinking coffee from Tim Hortons in a simple plastic glass and ditching the one with an exclusive red font?
It’s pretty hard, right?
It helps you check what is to be done, what can be done, and what should not be done. Also, it would help if you thought of the labeling requirements, especially when dealing with something like cannabis. So, after you are done with the tips to make a better design for your product that can be related to its quantity, taste, or style, you need to think about your competitors, too.
But, don’t go over the top, as it will add to the complications. Be straightforward and minimal.
Who knew that designing and packaging could unlock excellent and lucrative business opportunities? Along with ensuring proper delivery and packaging of goods, it kicks off a competitive environment, too. Hence, it’s high time that companies realize the growing need for healthy cannabis design and packaging and invest in innovations that will help in opting for designs that will stand out in the market.