China has always been an important tourist market for Malaysia, contributing 1.68 million tourist arrivals last year, a 4% increase from the previous year. And it’s now “open sesame” for Malaysian tourism merchants to market their products directly to the Chinese nation, through an e-commerce platform called Malaysia Tourism Pavilion (MTP) on Alitrip. This is thanks to a joint-venture between Tourism Malaysia and China e-commerce giant Alibaba Group who appointed Beijing Xinlian Mobile Technology to run their online portal.

At a recent seminar held at the Tourism & Culture Ministry in Putrajaya, both giants unveiled the details to local industry players, encouraging them to market their tourism products and services to consumers via the platform.

Tourism Malaysia deputy director general (strategic & domestic) Chong Yoke Har, Alitrip vice president Tony Duan, and Beijing Xinlian Mobile Technology chief executive officer Julius See were present at the seminar which attracted around 120 industry players including travel agents, product owners, theme park operators, airlines, and niche product associations.

“We believe that the tourism industry can benefit greatly from the e-commerce platform to boost sales. The hotel industry, for instance, has been utilising this platform for years. In fact, the management of e-commerce and online channels is one of the main tools for promoting and improving sales in the current hotel businesses,” Chong said in her welcome speech.

Alibaba.

Through the MTP portal, iconic Malaysian attractions like the Petronas Twin Towers can be marketed directly to tourists from China. Filepic

The travel products and services offered via MTP include local tour and hotel packages with and without flights, shopping and dining mobile vouchers, local attraction and event tickets, and local transportation and communication services.