My Wisconsin hometown is easy to miss – the real Eau Claire, that is. Take any of its three I-94 exits, 145km east of the Twin Cities, and you’ll find gas stations, fast-food joints, chain hotels, a shopping mall. Nothing too memorable.

But head a few miles into the core of this sprawling city of 68,000, to the rivers that gave it its identity and purpose, and you’ll find a thriving, active, happy place in the midst of a remarkable rejuvenation.

First settled in 1845 at the confluence of the Eau Claire and Chippewa rivers, the community was born as a bustling lumber town. In 1917, a huge tire factory began its rise along the Eau Claire River – it became the city’s top employer until it was shut down by Uniroyal in 1992. Today, part of the red brick plant has been converted to shops and offices.

But the nearby downtown is where vitality, commerce and appeal are building in dramatic fashion.

After a huge Phoenix Steel plant was razed in 1985, city officials met with citizens to determine the best use for the resulting brownfield.

A strong desire for a farmers market was fulfilled in 2005. It now attracts roughly 7,000 visitors a week in warmer months. An open-air concert space abuts the marketplace, as do biking/hiking trails, all part of the appropriately named Phoenix Park.

Apartment buildings, a coffee shop and restaurants have sprung up, buoyed by two major businesses that decided to locate there – JAMF Software and Royal Credit Union’s world headquarters.

Just across the Eau Claire River, ground will be broken this fall for a US$45mil (RM188.53mil) performing arts centre, a shared project with the city and the University of Wisconsin-Eau Claire, whose pretty campus lies just downstream.

But not all of Eau Claire’s attractions are found downtown. Let’s look around a bit.

Water Street district

The city’s nightlife epicentre is historic Water Street, just across the Chippewa River from the university, linked by a footbridge. In well-preserved 1880s storefronts, you’ll find bars, restaurants, gift shops, coffee emporiums and a bike shop, all within a few blocks.

You must visit the legendary Joynt (322 Water St), a bar that for years managed to attract big-name blues, folk and jazz artists to its tiny confines. Today the music comes only from a cool jukebox, but the hippie-era mojo remains in the form of celebrity photos, old beer cans and a neon sign that screams “NO LIGHT BEER.” Legend has it that Bon Iver frontman Justin Vernon’s parents first met at the Joynt.

Eau Claire.

The Joynt, famous for its eclectic jukebox, ability to defy change and one dollar taps, is also known for not serving light beer and for being one of the cooler bars in North America.

Eau Claire.

The bar on Water Street is considered an institution where topnotch blues/folk and jazz musicians once did gigs.

Perhaps the opposite of the Joynt is Mona Lisa’s (428 Water St, monalisas.biz), often cited by locals as their favourite Eau Claire food/drink experience. Offering more than 20 wines by the glass and a rotating roster of speciality beers, it has a cosy atmosphere, an adventurous menu and a sweet patio.

At the western end of Water Street is a perfect example of Eau Claire’s down-home vibe. Ray’s Place (838 Water St) is the real deal, a time-capsule tavern with knotty pine panelling, friendly regulars in plaid flannel shirts, not-too-fancy beers and a limited food menu. Ray’s hot beef sandwiches, split pea and bean soups are outstanding and very affordable. Although they’re messy with gravy and melted cheese, sandwiches are served on a napkin and a square of waxed paper. Clear your sinuses with the horseradish-laced house mustard.

Eau Claire.

The famed Ray’s Place hot beef sandwiches are served on a napkin and the signature horseradish mustard can be added for a kick.

At Riverside Bike & Skate (937 Water St, riversidebikeskate.com), rent a kayak, canoe, bike or skates, the last of which can be put to use during open skating hours at the next-door Hobbs Municipal Ice Center.

Carson Park

Just around the bend is Carson Park, crown jewel of Eau Claire’s park system, a wooded, 52.6ha peninsula that juts into an oxbow lake. Trails, playgrounds and picnic areas abound, but the park’s central feature is its sports complex – a football field where teams from the university and local high schools play, and a charming WPA-era ballpark.

A bust of the then 18-year-old shortstop, Henry Aaron who began his career with the Eau Claire Bears, is on display outside the Carson Park baseball stadium.

Carson Park also is home to the Paul Bunyan Logging Camp Museum (paulbunyancamp.org), the regional-history Chippewa Valley Museum (cvmuseum.com) and a half-mile miniature train ride (chippewavalleyrailroad.org) that operates in the summer.

Eau Claire.

One-time logging town Eau Claire is among the towns that lays claim to Paul Bunyan and Babe the blue ox.

Bike and hike

The city maintains about 48.3km of trails (visiteauclaire.com/things-to-do/trails), including several river crossings, plus 6.4km of mountain-biking trails in Pinehurst Park on the north side. In addition, the Chippewa River State Trail (pass required) offers a pleasant paved route out of the city and follows the river 48.3km to the southwest, where it connects with the crushed-limestone Red Cedar State Trail.

Food and drink

Besides Water Street’s copious consumption options, good eats are to be found downtown at Houligans and Ninja, both on S. Barstow Street.

Just off Barstow is the country-themed Livery (316 Wisconsin St), a great place for a juicy burger and a frosty craft beer; its huge patio features a daily bonfire at dusk. Or tickle your Cajun taste buds at the funky/tasty Stella Blues (306 E. Madison St) on the north edge of downtown.

Cross the Madison Street bridge and check out the charming Czech-themed Lazy Monk Brewing taproom (97 W. Madison St), known for its Bohemian Pilsner and Dark Lager. A few blocks north in the up-and-coming Cannery District, the Brewing Projekt (2000 N. Oxford Ave) is making news for its highly innovative brews and ambitious expansion plans. – Star Tribune (Minneapolis)/Tribune News Service