While her memorable role as Elle Woods in the box-office hit Legally Blonde was the turning point in her career, American actress Reese Witherspoon went on to win an Academy Award for her role in Walk The Line in 2005.
Recently, the actress produced and starred in David E. Kelley’s HBO series, Big Little Lies, along with Nicole Kidman and Shailene Woodley.
From telling stories on the screen, Witherspoon will now be telling stories for American beauty brand Elizabeth Arden.
Elizabeth Arden just announced that it has signed Witherspoon as the brand’s storyteller-in-chief.
So, aside from showing off good skin, she will help to shape the brand’s narrative, through its advertising campaigns and marketing programmes, focusing on digital strategy and engagement.
Witherspoon was tapped for the role as her entrepreneurial spirit – as founder of Hello Sunshine, her content production company and a Southern lifestyle and fashion brand, Draper James – mirrors the revolutionary spirit of Elizabeth Arden, a self-made entrepreneur who broke boundaries in the beauty industry in 1910.
“Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally,” says JuE Wong, president of Elizabeth Arden in a press statement.
“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” Witherspoon says. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honour to carry on her legacy and be part of such an iconic company that is committed to serving women.”
To bring Arden’s spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today.
Together, Witherspoon and the brand will leverage their respective platforms to share untold stories behind both women’s boundary-breaking careers, with the hope to encourage a new generation to continue to open doors for those who come behind them. Her first beauty visual will debut both in print and digital in May, with her campaign continuing to rollout globally throughout the year.