Muslimah fashion is fast becoming a prominent segment in the retail industry. International brands like Dolce & Gabbana, Oscar De La Renta and Tommy Hilfiger have all released collections embracing modest designs.

In a move to promote Malaysian Muslimah fashion on the world map, Malaysia Fashion Week (MFW) and Malaysia External Trade Development Corporation (Matrade), together with Stylo International, brought six local brands to the Muslim Fashion Festival (Muffest) in Jakarta.

They comprised Ainibakker by Nor Aini Bakker, Yans Creations by Yani Bakhtiar, I Love Wirda by Wirda Adnan, Azura Couture by Azura Mazaruddin, Durrah Jewellery by Durrah Khalil and Sara J by Sara Jamaludin.

The initiative is part of MFW’s main highlight titled Modestyle. MFW, which is a project by the International Trade Exhibition, will take place at the Matrade Exhibition & Convention Centre in Kuala Lumpur come November.

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From left: Allure by Sara J, Arabella by Azura Couture, Malaysian Heritage by Durrah Jewellery, and Pesona Nusantara by Yans Creations.

Combining trends with faith, the designers explored looks and colours that are feminine, cool and chic with floaty and elegant maxi dresses, abayas and modern hijabs, contrasting with vibrant hijab-friendly casual urban wear.

Datuk Dzulkifli Mahmud, CEO of Matrade, said: “The Malaysian fashion industry has a lot to offer to the world. Our modest wear is modern and trendy without compromising the religious obligations of Muslimah.”

Asian Fusion Groove by AiniBakker

Asian Fusion Groove by AiniBakker.

True Moment by I Love Wirda.

True Moment by I Love Wirda.

“This fashion exchange between Indonesia and Malaysia, the two biggest Muslimah fashion markets in Asia is significant as we are able to learn from one another about the latest trends and wants of the market,” added Datuk Nancy Yeoh, president and CEO of Stylo International and co-chairman of MFW 2016.

Malaysia’s exports of lifestyle products is reported to have reached RM31.36bil in 2015, up by 12% as compared to RM28bil in 2014. The main industries categorised under the lifestyle sector include textiles, apparels and footwear, furniture, jewellery, cosmetics and toiletries.