This is a beauty brand that is definitely known as a digital-age beauty brand as it was initially promoted and sold only online.

Now Sephora South-East Asia is launching Farsali across all retail and digital stores in the region.

Created by Sal Ali in 2014, Farsali is made up of Sal and his wife Farah Dhukar’s name. Dhukar is a Canadian YouTube beauty guru with over 1.8mil subscribers.

Dhukar reveals on Facebook that the brand came about in the sweetest of gestures. She says: “Sal promised me that one day he would create something for me that would always remind me of his love for me – I had no clue what he meant by that… and now I see that it was Farsali.”

With a tagline of “Beauty with Benefits” Farsali is desribed as the first makeup-enhancing skincare brand made for all skin types – where makeup and skincare meet and fall in love.

Farsali

Farsali created by Ali (left) is named after him and his wife Farah Dhukar. It is described as the first makeup-enhancing skincare brand made for all skin types where makeup and skincare meet and fall in love. Photo: Farah Dhukar Instagram and Sephora

Farsali gained a following with its hybrid makeup-enhancing skincare products which are free of parabens, sulphates and phthalates. It is also 100% cruelty-free and vegan friendly.

Dedicated to creating beauty products that bridge the gap between skincare and makeup, the brand has come to be synonymous with innovation.

Each formula is equipped with skincare benefits, including hydration and radiance, while simultaneously creating a flawless canvas for your makeup look.

“2017 has been an incredible year of growth for Farsali, and we are thrilled to bring Sephora SEA into our curated mix of retailers,” said Sal in a press statement.

Sephora is launching the brand with the long awaited iconic products of Farsali, the Rose Gold Elixir and Unicorn Essence.

The Rose Gold Elixir is infused with 24-karat gold and packed with rosehip seed oil which contains linoleic and linoleic acids. It also has Vitamin C, and Vitamin A that nourishes and visibly brightens skin. This ultimate multi-tasker doubles up as a daily moisturiser and can be used in tandem with makeup.

Unicorn Essence is a shimmery formula that offers the longevity of a primer with the benefits of skincare. Acai, blueberry and goji berry fight off free radicals to improve the skin’s overall health.