Think of Levi’s and what comes to mind are probably the well-worn denim pieces that you have patched, ripped and cuffed countless of times. Yet they remain as staples in your everyday wardrobe.
Denim is a mainstay trend, after all. Plus, fashion has always been about taking an outfit and making it your own – especially where it concerns personal and unique customisation.
Levi’s has now introduced the Altered Collection for Autumn/Winter 2017. This is said to epitomise a creative approach to remastering classic designs, providing a new way to deconstruction.
“We wanted to play with the idea of ‘altered’ because it’s something that people have always done with Levi’s –modify them and customise them, make them their own,” says Levi’s head of design Jonathan Cheung.
“And ‘Altered’ for us means literally altered, but it also means alternative and different, and it almost speaks to being socially alternative as well as physically alternative,” he adds.
The styles for men include new takes on the iconic trucker jacket, along with the 501 and 511 jeans, playing on pieced, varied shades of denim. A selection will also feature authentically sourced vintage fabric reworked into the silhouette.
For women, Levi’s has unveiled new 711 and 721 jeans designs. All of the details are purposeful: twisted seams, covered coin pockets, staggered shadow patches and darts with varied finishes.
The Levi’s Altered Collection highlights freedom of expression, and is part of an Autumn/Winter 2017 campaign that pays tribute to creativity found within urban cities.