Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, has just introduced her make-up brand, Fenty Beauty in an unprecedented global launch across 17 countries today.

Fans of Rihanna queued up at Sephora at Suria KLCC in Kuala Lumpur since 6am this morning for the opportunity to get first dibs on Rihanna’s make-up line.

Fenty Beauty is exclusively available at all Sephora stores in Malaysia and worldwide.

Inspired to create Fenty Beauty after trying to find make-up products suitable for all skin types and tones, Rihanna’s Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones.

“The Fenty Face (Rihanna’s real life method for killer radiance) was created for women of all skin tones, of all personalities,” Rihanna says in a press statement.

Theres definitely something for everyone, or rather every skin tone on the planet from Fenty Beauty.

There’s definitely something for everyone, or rather every skin tone on the planet from Fenty Beauty.

Key products include the Pro Filt’r Instant Retouch Primer, Pro Filt’r Soft Matte Longwear Foundation in 40 shades and the Match Stix range of matte and shimmer make-up for gorgeous complexions.

Tested backstage, on stage and in real life, the Fenty Face is the key to unlocking all of make-up’s limitless possibilities, for everyone.