Primers help smoothen our skin texture so that our make-up sits beautifully on our skin. But it’s an added step to your skincare routine.
To help shave precious time from your skincare routine, Smashbox – known for its primer products – has cleverly created the Primerizer.
In the brand’s video, Lori Taylor Davis, Global Pro lead artist for Smashbox introduces the Primerizer as “a primer meets super hydration product”. She says it is a primer and moisturiser-in-one that contains niacinamide, hyaluronic acid and vitamin B3 to provide your skin with 24-hour hydration.
Interestingly, she applied a drop of the Primerizer onto a flat and dry make-up sponge and the sponge immediately bloated up like it was soaked with water!
How is this possible? A fun fact is there are 762 sextillion (tip: that’s 21 zeros!) molecules of water in each bottle of the Primerizer. According to the brand, the Primerizer instantly increases moisture by 127% and preps skin for make-up in one step.
This non-greasy, quick-dry formula acts as a make-up magnet that locks on foundation, prevents make-up from settling into pores, and makes your foundation last.
According to Davis, you can also add the Primerizer to foundation too, or apply it to cuticles and elbow for some moisturisation. It can also be used with or in place of a moisturiser.